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Strategy & Growth

Leveraging Social Proof for Growth

STRATEGY & GROWTH

Leveraging Social Proof for Growth: Essential Strategies for Software Companies
April 16, 2024

In a landscape crowded with innovative technologies and cutting-edge features, differentiating your software company hinges on more than just showcasing your product's capabilities. It's about demonstrating tangible value in a…

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A chart showing common pricing models

STRATEGY & GROWTH

More Than a Number: SaaS Pricing Models and Strategies
March 12, 2024

Pricing is a fundamental aspect of every business. Business owners need to charge enough for their products and services to cover costs and produce profit, but charging too much could…

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A graphic announcing female saas trailblazers in 2024

STRATEGY & GROWTH

Meet the 2024 Female Trailblazers of SaaS
March 8, 2024

Join us in acknowledging the accomplishments of 25 female trailblazers who have been nominated for fearlessly navigating the fast-paced and male-dominated world of tech. As female executives at the helm…

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A graphic showing women trailblazers for international women's day

STRATEGY & GROWTH

Women in SaaS: Founders and Investors
March 6, 2024

It’s not easy being a woman in tech. Up to 65% of women in tech are more likely to be laid off than their male counterparts. What’s more, female founders…

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SEG_BlogHeader_Acronyms-2

STRATEGY & GROWTH

Useful Software Industry Acronyms for Executives
February 27, 2024

During negotiations and discussions with advisors or potential buyers, an understanding of key financial and operational metrics is crucial. Being aware of these terms and their implications can significantly enhance…

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How to Think Like A Buyer

STRATEGY & GROWTH

Selling Your SaaS Company? How to Think Like Software Investors & Buyers
January 30, 2024

The following content has been updated as of January 2024. You may think pitching your business to potential customers on a regular basis provides the experience needed to win over…

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SEG's 8 Transactions

STRATEGY & GROWTH

10 Recent SaaS M&A Transactions: Insights and Trends for SaaS Operators
November 15, 2023

Even in the face of ongoing economic uncertainty, the middle market SaaS sector is buzzing with activity, driven by innovation, market demand, and the pursuit of strategic opportunities. A key…

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Customer Retention or Acquisition

STRATEGY & GROWTH

Customer Retention vs. Acquisition: Experts Share 7 Non-Obvious Strategies & Their Tips
October 17, 2023

SaaS professionals will agree that the pursuit of new customers often steals the spotlight. However, the savvy SaaS founder knows the real magic happens when you focus on nurturing your…

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Thought Leadership

STRATEGY & GROWTH

From Software Founder to Industry Shaper: Your Blueprint to Create a Thought Leadership Strategy
September 5, 2023

In a fiercely competitive software landscape, standing out isn't just about having an innovative product or a stellar team. It's about being seen, being heard, and being recognized as an…

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Rollover Equity in M&A

STRATEGY & GROWTH

What is Rollover Equity & How Does it Benefit SaaS Operators
June 27, 2023

The software world is replete with stories of entrepreneurs who sold their companies and walked away with a massive cash payout. And while that is certainly still an attractive possibility,…

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