SEG Research

Explore the 2025 State of SaaS M&A: Buyers’ Perspectives Report

The SaaS M&A market is stabilizing, with buyers increasingly active and competition intensifying for high-quality software companies. As we move toward 2025, there’s growing confidence in the market, creating opportunities for SaaS leaders to achieve premium valuations.

Based on data from nearly 200 private equity investors, strategic buyers, and SaaS leaders, the 3rd annual 2025 State of SaaS M&A: Buyers’ Perspectives report offers a clear view of the market dynamics shaping the road ahead.

Download your complimentary copy to understand what lies ahead and how to position your company for success.

The Top 3 Highlights

58%

SaaS CEOs Believe the M&A Market will Improve in 2025

Optimistic CEOs cite lower interest rates and reduced economic uncertainty as key drivers.

41%

Buyers Expect Valuations to Rise in 2025

Buyers anticipate more substantial valuations, signaling robust competition for well-positioned targets.

47%

Buyers Saw More High-Quality Targets in 2024

SaaS businesses are stepping up, with nearly half of buyers noting improved deal opportunities this year compared to 2023.

Download Buyers' Perspectives

About the Research

Our 3rd annual survey was conducted in the field in October 2024 and garnered responses from nearly 200 participants. These participants represented the topmost active private equity investors and strategic buyers in the middle-market software space and founders/CEOs of B2B software and SaaS companies.

About the Authors

The survey content and analysis were jointly developed by Diamond Innabi and Austin Hammer, both Principals at Software Equity Group. Diamond has been with the company for more than a decade, guiding clients through their sell-side M&A journey, sharing insights as a guest on numerous podcasts and driving process improvements to enhance outcomes for SEG clients. Austin has been with Software Equity Group since 2018, leading transactions in a variety of verticals, hosting webinars and authoring our industry-leading quarterly SaaS reports.

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