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Market Insights & Trends

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Right time to sell

MARKET INSIGHTS & TRENDS

When To Sell Your Business: Timing Strategies For SaaS Founders
December 17, 2025

Every SaaS founder faces a moment where growth is reliable, customer loyalty is strong, and the product feels more essential than ever. It’s exciting and raises an important question: Is…

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SaaS M&A Deal Volume and Valuation

MARKET INSIGHTS & TRENDS

SaaS M&A Deal Volume and Valuations
November 26, 2025

SaaS M&A continues to gain momentum in 2025, with record activity, strengthening buyer confidence, and steady valuations shaping a competitive market for founders. SEG’s SaaS industry research, including the annual…

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SaaS Index

MARKET INSIGHTS & TRENDS

How to Use the SEG SaaS Index™ to Benchmark Your Business
September 10, 2025

Success in SaaS comes from building a product customers love and from making disciplined decisions about growth, efficiency, and timing. The question most CEOs ask is simple: How do we…

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The 6 Digital Marketing Trends Powering Our Strategy

MARKET INSIGHTS & TRENDS

The 6 Digital Marketing Trends Powering Our Strategy (and How They Can Power Yours Too)
September 3, 2025

When I was the CMO of iOffice, a niche SaaS workplace management solution now called Eptura, we grew the company from $2M to $102M through organic growth and strategic acquisitions.…

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List of Most Active PE Firm Buyers Of SaaS

MARKET INSIGHTS & TRENDS

Our List of 10 Private Equity Firms to Watch in Software M&A
July 23, 2025

Private equity’s appetite for SaaS shows no signs of slowing. With deal activity picking up and capital ready to deploy, PE remains the leading force in SaaS M&A. In 2024,…

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Most Active Strategic Buyers Of SaaS

MARKET INSIGHTS & TRENDS

Meet the Top Strategic Buyers Acquiring Software Companies
July 23, 2025

Strategic buyers have reasserted themselves into the center of software M&A. After a cautious stretch driven by economic uncertainty and a conscious effort to manage costs and investment, the first…

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Public SaaS company valuations

MARKET INSIGHTS & TRENDS

Public SaaS Company Valuations and What They Mean for Private Companies
March 19, 2025

Strategic buyers and investors take their cues from public market performance – using it as a benchmark to assess risk, growth potential, and valuations. When public SaaS valuations are climbing…

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MARKET INSIGHTS & TRENDS

Gross Revenue Retention Rate + Gross Profit: Why Buyers Prioritize These 2 Key Metrics
January 23, 2025

If you’re like most SaaS founders, you’re probably focused on finding and acquiring new customers. But buyers are looking for more than just strong revenue growth. We see this reality…

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industrial industry trends field service management

MARKET INSIGHTS & TRENDS

Industrial Industry Trends Impacting FSM: Overcoming Headwinds, Leveraging Tailwinds, and Scaling for Success 
October 29, 2024

Field Service Management (FSM) has long been essential for industries like Utilities, Telecommunications, Transportation & Logistics, Home Services, Construction, Manufacturing & Equipment, Oil & Gas, Healthcare, Facility Management, Energy, and…

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education software edtech education saas M&A trends

MARKET INSIGHTS & TRENDS

Education Software in Today’s Schools: Sector Trends and M&A Insights
August 13, 2024

Like many other facets of society, the Education Software sector is undergoing significant transformation driven by the digital revolution. Over the last two decades, America’s school systems have aggressively pursued…

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