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ID Plans Received Investment from Polaris Growth Fund
The strategic growth investment by Polaris Growth Fund will provide ID Plans with additional capital, strategic resources, and operational expertise to support its expansion across the commercial real estate market and accelerate innovation and development of new capabilities.
Jeff Landry
,
Founder & CEO, ID Plans
After more than 25 years of building ID Plans, I knew we had created something special. Our combination of proprietary, field-verified property data, innovative software, and nationwide field operations sets us apart in commercial real estate. What wasn't as straightforward was ensuring potential investors fully understood the strength of our business, the value of what we’ve built, and the opportunity ahead.
SEG understood our business and helped articulate that value in a way that resonated with investors. Throughout the process, their experience, strategic perspective, and commitment were invaluable. They helped us navigate a complex process, evaluate our options thoughtfully, and remained focused on finding the right partner for our next chapter.
For me, this was always about more than securing capital. It was about finding a partner who recognized what makes ID Plans unique, believed in our vision, and shared our ambition for where ID Plans will go next. SEG helped us achieve that with Polaris Growth Fund, positioning us to accelerate our growth in commercial real estate while I continue to build a company the industry believes in.
I’m incredibly proud of what we’ve built, excited about what’s ahead, and grateful to SEG for their partnership in helping us reach this important milestone.”
SEG understood our business and helped articulate that value in a way that resonated with investors. Throughout the process, their experience, strategic perspective, and commitment were invaluable. They helped us navigate a complex process, evaluate our options thoughtfully, and remained focused on finding the right partner for our next chapter.
For me, this was always about more than securing capital. It was about finding a partner who recognized what makes ID Plans unique, believed in our vision, and shared our ambition for where ID Plans will go next. SEG helped us achieve that with Polaris Growth Fund, positioning us to accelerate our growth in commercial real estate while I continue to build a company the industry believes in.
I’m incredibly proud of what we’ve built, excited about what’s ahead, and grateful to SEG for their partnership in helping us reach this important milestone.”
- Jeff Landry, Founder & CEO, ID Plans
SEG served as exclusive advisor to ID Plans
Client Description
The company
ID Plans is a leading provider of property intelligence and technology solutions for the commercial real estate industry. Founded in 1999, the company offers a property intelligence suite designed to take a space from vacant to occupied to renewed.
The software
ID Plans uses a nationwide field staff, 3D cameras, and aerial drones to create full space profiles for retail, office, industrial, manufacturing, and government buildings. ID Cloud, its centralized commercial property management operating system, powers a fully integrated product ecosystem for end-to-end tenant management, exterior asset management, virtual property tours, proactive maintenance intelligence, and more.
Headquarters
Tampa, FL
Investor Description
The company
Polaris Growth Fund (PGF) is a software-focused, specialized affiliate fund of Polaris Partners, a Boston-based private investment firm with two decades of technology and healthcare investing experience. PGF partners with founder-led software and technology-enabled services companies. Polaris has offices in Boston, San Francisco, and New York.
Headquarters
Boston, MA
SEG's Most Recent Transactions in this Sector
PRESS RELEASE OVERVIEW
SEG Client, ID Plans, Receives Strategic Growth Investment from Polaris Growth Fund
Oct. 29, 2026 — ID Plans, a leading provider of property intelligence and technology solutions for the commercial real estate industry, today announced a strategic investment from Polaris Growth Fund (PGF), a Boston-based private equity firm that partners with founder-led software and technology-enabled services companies. The partnership will provide ID Plans with additional capital, strategic resources, and operational expertise to support its expansion across the commercial real estate market and accelerate innovation and development of new capabilities.
“This is an exciting next chapter for ID Plans,” said Jeff Landry, ID Plans founder and CEO. “We have built an incredible company because of our people, our customers, and our relentless focus on solving real challenges in commercial real estate. In PGF, we found a partner that believes in what we have built and shares our vision for what ID Plans can become. Their experience, resources, and growth mindset will help us move faster, invest in our capabilities, and create even greater value for our customers.”
ID Plans has developed a leading property intelligence and management solution ecosystem since its founding in 1999. The investment from PGF will empower ID Plans to scale while preserving its focus on providing customers with a solution that reflects their lived experiences and comprehensive support to overcome emerging industry challenges. ID Plans will continue to operate under its existing name and leadership team.
“ID Plans has built a differentiated business with a talented team, strong customer relationships and significant opportunity ahead,” said Dan Lombard, PGF managing partner. “We are excited to partner with Jeff and the ID Plans executive leadership team to build on the company’s strong foundation. We see meaningful opportunities to invest in the platform, expand the company’s reach, and support ID Plans as it enters its next phase of growth.”
Software Equity Group served as the financial advisor to ID Plans.
About ID Plans
ID Plans is a property intelligence suite for commercial real estate designed to take a space from vacant to occupied to renewed. The company was founded in 1999 and uses a nationwide field staff, 3D cameras, and aerial drones to create full space profiles for retail, office, industrial, manufacturing, and government buildings. ID Cloud is a centralized commercial property management operating system that powers the ID Plans product ecosystem, which is a fully integrated set of solutions for end-to-end tenant management, exterior asset management, virtual property tours, proactive maintenance intelligence, and more. Learn more at www.idplans.com.
About Polaris Growth Fund
Polaris Growth Fund is a software-focused, specialized affiliate fund of Polaris Partners, a Boston-based private investment firm with two decades of technology and healthcare investing experience. Polaris has offices in Boston, San Francisco, and New York. For more information, visit www.polarisgrowthfund.com.