“I highly recommend Software Equity Group. Where SEG stands out is their ability to deeply understand our complex business and create a unique and compelling value proposition. They added immense value in strategically positioning our business within the broader landscape, which garnered a large amount of buyer interest. SEG ran a highly competitive process, resulting in an outcome that far exceeded our expectations. Overall, I am thankful to have had SEG by our side.”
Rick Crawford, President, PC Synergy

SEG Client, PC Synergy, Acquired by Visible Supply Chain Management

September 15, 2020 - Software Equity Group (SEG) announces its client, PC Synergy, has been acquired by Visible Supply Chain Management (Visible), the industry leader in shipping and fulfillment services for small to midsize businesses. PC Synergy is the leading point-of-service (POS) software supplier for the retail shipping industry. Software Equity Group served as exclusive advisor to PC Synergy.

PC Synergy (PostalMate), now Visible, joins Visible’s existing and robust technology offering. Visible customers now have access to a comprehensive yet easy to use shipping solution, providing automation solutions for shipping DHL, FedEx, UPS and USPS. Included with PostalMate is a full-featured point-of-sale, accounts receivable, package estimating and mailbox management system.

“Visible continuously seeks to broaden our technological capabilities and offerings to bring greater efficiency and visibility to our clients, because our mission is to help our customers succeed,” said Casey Adams, president of Visible. “The PC Synergy acquisition adds yet another tool to our digital toolbox and equips our customers with more data for informed analysis and decisions.”

Founded in 1988, PC Synergy is the leading supplier of automation to retail mail and parcel centers. The San Marcos, CA-based company was first in the industry to be recognized as “Works with Microsoft Vista” and “Compatible with Windows® 7” by Microsoft.

“We are very excited about the acquisition of PC Synergy by Visible. It is a win/win in all regards,” said Rick Crawford, CEO of PC Synergy. “Both companies bring unique attributes to the other, and the combination makes Visible a much stronger company.”

Software Equity Group (SEG), the M&A advisory firm for emerging and established software companies, represented PC Synergy exclusively through the acquisition.
This acquisition follows Visible's 2019 and 2020 acquisitions of logistics providers KCX, Trade Global and TriCon.

Visible won multiple industry and business awards in 2019 including the #919 spot on the Inc. 5000, Utah’s 3rd Fastest Growing Company on the Utah Business Magazine Fast 50 List, the #10 spot on the MountainWest Capital Network 2019 Top Revenue Growth Companies, the regional EY 'Entrepreneur of the Year' award in distribution and manufacturing and inclusion as a national finalist in the EY Entrepreneur of the Year Awards. In addition, CEO Jared Starling was a 2019 CEO of the Year honoree by Utah Business Magazine.

About Software Equity Group

Software Equity Group (SEG) provides unparalleled M&A advisory services for emerging and established software companies. For more than twenty years, SEG has worked alongside its software industry clients to drive extraordinary outcomes for the client’s shareholders, employees and customers. Over this time period, SEG has managed hundreds of sell-side M&A transactions, representing billions of dollars of aggregate transaction value. SEG’s unwavering commitment to the software industry equates to unmatched expertise across software industry product categories, delivery models, technology and end market verticals; and unrivaled access to key decision makers among strategic and private equity buyers.