Software companies must evolve from the inside out to stay relevant, focusing on quality teams, code, processes, and more—beyond just the latest technology. From a day-to-day operations perspective, software modernization…
Many small and mid-sized SaaS companies dream of landing those coveted enterprise clients. The prospect of securing large, long-term contracts with established organizations is undeniably appealing. Enterprise clients represent an…
In a landscape crowded with innovative technologies and cutting-edge features, differentiating your software company hinges on more than just showcasing your product's capabilities. It's about demonstrating tangible value in a…
Pricing is a fundamental aspect of every business. Business owners need to charge enough for their products and services to cover costs and produce profit, but charging too much could…
Join us in acknowledging the accomplishments of 25 female trailblazers who have been nominated for fearlessly navigating the fast-paced and male-dominated world of tech. As female executives at the helm…
It’s not easy being a woman in tech. Up to 65% of women in tech are more likely to be laid off than their male counterparts. What’s more, female founders…
During negotiations and discussions with advisors or potential buyers, an understanding of key financial and operational metrics is crucial. Being aware of these terms and their implications can significantly enhance…
The following content has been updated as of January 2024. You may think pitching your business to potential customers on a regular basis provides the experience needed to win over…
Even in the face of ongoing economic uncertainty, the middle market SaaS sector is buzzing with activity, driven by innovation, market demand, and the pursuit of strategic opportunities. A key…
SaaS professionals will agree that the pursuit of new customers often steals the spotlight. However, the savvy SaaS founder knows the real magic happens when you focus on nurturing your…
