Transaction Summary

Client Description
  • Ambassador Software is a provider of a modern, cloud-based relationship marketing software that simplifies referral marketing, enabling companies to acquire higher quality customers faster.
  • The Company’s enterprise-grade, easy-to-use solution combines an array of word-of-mouth channels (referral, affiliate, influencer, partner, and advocacy) and automates the process of enrolling, tracking, rewarding, and managing customers, affiliates, influencers, and partners.
  • Headquarters: Royal Oak, MI
Buyer Description
  • West Corporation is a leading technology enablement company that connects people around the world, making companies more efficient and improving lives. West helps its clients more effectively communicate, collaborate and connect with their audiences through a diverse portfolio of innovative solutions.
  • Headquarters: Omaha, NE
Highlights
  • Ambassador will serve as a key component as West Corporation builds out its Customer Experience Platform (CXP).
  • Traditionally, West’s CXP focused on the service elements of the customer lifecycle, which include communication and collaboration solutions, digital media solutions, and inbound/outbound notification solutions.
  • The addition of the Ambassador platform will enable customers to utilize customer acquisition, upsell, and cross-sell solutions offered in West’s Digital Marketing Platform to accelerate growth.

 

SEG Client, Ambassador Software, Acquired by West Corporation

Software Equity Group announces its client, Ambassador Software, a cloud-based relationship marketing platform ("Ambassador"), has been acquired by West Corporation (“West” or the “Company”), a global leader in technology-enabled services.

Ambassador empowers organizations to increase customers, referrals, and revenue by leveraging the power of word-of-mouth. Its marketer-friendly software simplifies referral marketing, automating the process of enrolling, tracking, rewarding and managing customers, affiliates, influencers, and partners.

Consumer brands and B2B companies worldwide are rapidly implementing, scaling, and optimizing their referral marketing programs with Ambassador’s pioneering software.

“As we continue to build out our Customer Experience Platform (CXP), which has historically focused on service elements of the customer lifecycle, the Ambassador platform will add customer acquisition, upsell and cross-sell solutions that enable our clients to accelerate the growth of their businesses,” said John Shlonsky, Chief Executive Officer and President of West Corporation. “This addition completes the fourth leg of our offering, allowing companies to (1) provide their employees an easy way to communicate and collaborate (UCaaS); (2) interact directly with the public and investor community (Digitial Media Solutions); (3) provide an improved customer experience through inbound and outbound notifications (IVR); and (4) drive growth (Digital Marketing Platform).”

About Software Equity Group

Software Equity Group (SEG) provides unparalleled M&A advisory services for emerging and established software companies. For more than twenty years, SEG has worked alongside its software industry clients to drive extraordinary outcomes for the client’s shareholders, employees and customers. Over this time period, SEG has managed hundreds of sell-side M&A transactions, representing billions of dollars of aggregate transaction value. SEG’s unwavering commitment to the software industry equates to unmatched expertise across software industry product categories, delivery models, technology and end market verticals; and unrivaled access to key decision makers among strategic and private equity buyers.