- Ambassador Software is a provider of a modern, cloud-based relationship marketing software that simplifies referral marketing, enabling companies to acquire higher quality customers faster.
- The Company’s enterprise-grade, easy-to-use solution combines an array of word-of-mouth channels (referral, affiliate, influencer, partner, and advocacy) and automates the process of enrolling, tracking, rewarding, and managing customers, affiliates, influencers, and partners.
- Headquarters: Royal Oak, MI
- West Corporation is a leading technology enablement company that connects people around the world, making companies more efficient and improving lives. West helps its clients more effectively communicate, collaborate and connect with their audiences through a diverse portfolio of innovative solutions.
- Headquarters: Omaha, NE
- Ambassador will serve as a key component as West Corporation builds out its Customer Experience Platform (CXP).
- Traditionally, West’s CXP focused on the service elements of the customer lifecycle, which include communication and collaboration solutions, digital media solutions, and inbound/outbound notification solutions.
- The addition of the Ambassador platform will enable customers to utilize customer acquisition, upsell, and cross-sell solutions offered in West’s Digital Marketing Platform to accelerate growth.