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CallPotential Acquired by Storable
The acquisition brings together two industry leaders and enables self-storage operators to access a unified platform that seamlessly integrates operational, marketing, and tenant management functions.
"As a founder who previously explored a transaction without an advisor, when I decided to pursue selling CallPotential, I knew I needed to bring an expert into the process. I chose Software Equity Group because of their stellar industry reputation and strong team, both of which were critical in driving a successful deal. Throughout the process, their solution-oriented approach and composure stood out as they helped navigate complex deal dynamics. Whether it was managing communications, addressing and mitigating risks, or negotiating key deal terms, SEG’s experience and expertise enabled us to effectively achieve our goals. To be frank, M&A transactions are overwhelming, and SEG’s contribution was pivotal. Without their involvement, the experience of our deal would have been entirely different. Thank you, SEG."
- Phil Murphy, Founder & CEO, CallPotential
SEG served as exclusive advisor to CallPotential
Client Description
The company
CallPotential is a provider of tenant engagement and performance management software solutions for self-storage operators.
The solution
The company's robust suite includes automated collections, lead management, contact center software, performance management, and marketing analytics. These solutions fully automate critical collections workflows and surface key performance insights for operators of all sizes.
Headquarters
Naperville, IL
Buyer Description
The company
Storable is a leading provider of technology solutions for the self-storage industry. The company is the leading brand behind SiteLink, storEDGE, SpareFoot, Storsmart/Bader, and more.
Backed By
EQT Private Equity
Headquarters
Austin, TX
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PRESS RELEASE OVERVIEW
SEG Client, CallPotential, Acquired by Storable
August 15, 2023 – Storable, the leading provider of technology solutions for the self-storage industry, is pleased to announce its agreement to acquire CallPotential, a prominent provider of tenant engagement and performance management solutions for self-storage operators. This strategic acquisition further strengthens Storable’s commitment to delivering innovative and comprehensive solutions that empower self-storage operators to streamline their operations and enhance the tenant experience. Software Equity Group (SEG) served as the exclusive advisor to CallPotential.
The acquisition of CallPotential brings together two industry leaders whose solutions amplify one another to help operators simplify their operations and grow their revenue. This integration will enable self-storage operators to access a unified platform seamlessly integrating operational, marketing, and tenant management functions.
“We are thrilled to join forces with CallPotential and expand our portfolio of solutions for the self-storage industry,” said Chuck Gordon, CEO of Storable. “This partnership aligns perfectly with our mission to empower operators with the tools they need to thrive in a rapidly evolving market. By combining our strengths, we can deliver even greater value and innovation to our customers.”
CallPotential’s robust suite of services includes automated collections, lead management, contact center software, performance management, and marketing analytics. These solutions fully automate critical collections workflows and surface key performance insights for operators of all sizes.
“We are excited to become part of the Storable family,” said Phil Murphy, CEO of CallPotential. “Together, we will continue to innovate and provide best-in-class solutions that meet the growing needs of self-storage operators. This partnership opens up new opportunities and enables us to deliver exceptional value to our customers.”
The acquisition was finalized on August 4, 2023. Current customers of Storable and CallPotential can expect a smooth continuation of all services and support. The two companies will continue to offer unparalleled solutions to meet the evolving needs of self-storage operators.