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MediaMiser acquired by Innodata
Publicly-traded Innodata’s acquisition of MediaMiser will accelerate MediaMiser’s growth and enhance its offerings for new and existing clients by leveraging Innodata’s technology and content management capabilities.
Martin Lyster ,
COO
When MediaMiser received an unsolicited acquisition inquiry from a publicly-traded SaaS leader, we knew we needed an M&A advisor on our side to maximize the opportunity. From the first meeting with SEG, it was clear we'd made the right choice. The SEG team are among the hardest-working people we’ve ever associated with, and they developed a deep understanding of our industry, as well as our growth opportunities and hidden value. And it certainly paid off in the end."
- Martin Lyster, COO, MediaMiser
SEG served as exclusive advisor to MediaMiser
Client Description
The company
MediaMiser is a leading provider of SaaS-based traditional and social media monitoring services.
Headquarters
Ottawa, Canada
Buyer Description
The company
Innodata is a leading provider of business process, information technology and professional services and solutions to publishers, information providers, and other enterprises that are focused on digital enablement.
Headquarters
Ridgefield Park, NJ
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PRESS RELEASE OVERVIEW
SEG Client, MediaMiser, Acquired By Innodata
SAN DIEGO, CA –July 29, 2014. Software Equity Group, LLC (SEG) announced today its client, MediaMiser Ltd., a leading provider of SaaS-based traditional and social media monitoring services, has been acquired by Innodata (NASDAQ:INOD), a leading provider of business process, information technology and professional services and solutions to publishers, information providers, and other enterprises that are focused on digital enablement.
MediaMiser uses proprietary technology to monitor, aggregate, analyze and share content from more than 200,000 sources across social, traditional and digital media to provide detailed analysis reports and daily briefings to its customers, which include several Fortune 500 companies and Canadian government institutions as well as small- and medium-sized businesses.
“We are excited to be welcoming the MediaMiser team to Innodata,” said Jack Abuhoff, Chairman and CEO of Innodata. “MediaMiser has done a great job harnessing the latest technologies to develop a sophisticated and complete solution for turning large amounts of information into actionable knowledge and has succeeded in building multiple relationships of trust with leading brands. We think it is well-positioned to compete in a rapidly expanding market.”
Brett Serjeantson, CEO of MediaMiser, added, “The opportunity to leverage Innodata’s technology and content management capabilities is exactly what we need at this juncture to accelerate our growth and enhance our offerings for new and existing clients. We are extremely enthusiastic about becoming part of the Innodata team.”