In a fiercely competitive software landscape, standing out isn't just about having an innovative product or a stellar team. It's about being seen, being heard, and being recognized as an…
The software world is replete with stories of entrepreneurs who sold their companies and walked away with a massive cash payout. And while that is certainly still an attractive possibility,…
If you’re like most founders, you wore a lot of different hats when you started your company—and maybe you still do. When you’re getting your business off the ground, juggling…
Today’s SaaS leaders and their teams are tasked with the crucial responsibility of creating sustainable avenues to drive growth. Growing revenue is challenging enough but doing it at scale and…
In Part One of this two-part series, I presented the first eight marketing strategies to help get companies from the early stages to at least $10M in ARR. While those…
It’s no secret the majority of SaaS CEOs come from a background in either tech or sales. As a result, few understand the complex world of marketing or how important…
For SaaS companies seeking to sell or raise capital, growth is a major component of valuation. Revenue and ARR growth are a function of how effective your sales model is…
What is a sales pipeline and how can it be used for revenue predictability? Understanding your company’s sales pipeline and how it impacts your long-term financial success is incredibly important…
When it comes to investing in 2022, few areas are more compelling than software. Private Equity (PE) firms want to invest in something secure and stable, where cash flow is…
How does a gender-diverse workforce drive stronger and higher performing businesses? On June 23rd, 2021, Software Equity Group (SEG) hosted a panel discussion with four incredible leaders, including CEOs and…
