software equity group team

Tiffany Rivers, CMO


The sale of iOFFICE allowed its founders to do great things for their communities, including serving on the board of an orphanage and mentoring youth. I want to help other software founders be a beacon of hope in their communities.”

Tiffany Rivers, Software Equity Group
Tiffany Rivers

M&A Experience

Tiffany Rivers is passionate about helping software entrepreneurs generate high levels of growth by implementing strategic marketing initiatives. She experienced the M&A process when she started a commercial interior maintenance company and sold it to a national company after five years. She served as a longtime marketing leader for iOFFICE, a SaaS workplace technology provider, and helped to grow the company by 500% in five years with strategies that included content marketing and SEO, paid advertising, lead nurturing, and sales enablement. She met the SEG team during iOFFICE’s acquisition by Waud Capital Partners. As VP of Marketing, she led the company through unprecedented growth, numerous acquisitions, and the eventual sale to Thoma Bravo in 2021.

After seeing SEG’s M&A advisors guide her leadership team through successful deals, she desires to help other software founders achieve their goals.

Tiffany served as a fractional CMO to several other technology companies, building their marketing departments and leading them through branding and website projects, technology implementations, and the development and execution of marketing strategies that drove measurable business results.

As CMO of SEG, she will focus on raising brand awareness and empowering software CEOs with the correct data and research to maximize valuation and execute a successful liquidity event.

Read her blogs on how to build your SaaS marketing function for early growth and sustainable growth.




Tiffany enjoys living in Houston and spending time with her husband and three boys on her family’s ranch. A longtime baseball mom and devoted Astros fan, she is on a quest to one day visit every professional baseball stadium in the US.


Samford University, B.A., Communications