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Molly Evans, Director of Marketing

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Our M&A advisors achieve incredible results for software founders who go on to reinvest in their communities, retire, or build wealth within their families and live their best life. Our marketing team’s goal is to educate more software founders about the M&A process and the value of seeking out an advisor as early as possible.”

Molly Evans, Software Equity Group
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Experience

Molly has been the driving force in SEG’s marketing initiatives since 2017. She is responsible for architecting marketing campaigns and content strategy to increase SEG’s brand awareness, generate new opportunities, and support client success. 

That includes working with in-house experts to develop research reports on the SaaS public market and M&A activity, educational resources, webinars, and client testimonial videos. 

As the marketing team grows and as the marketing industry evolves, she embraces the challenge of finding new ways to reach new prospects and provide more meaningful interactions with the SEG team.

Career Highlights

  • Implementing a new project management tool, streamlining workflows and improving collaboration across the marketing team
  • Launching new branding guidelines and a website to better reflect SEG’s competitive differentiators and core values
  • Seeking out opportunities that resulted in SEG being featured in numerous publications, including TechCrunch, Financial Times and MarketWatch
  • Working with the SEG team to publish monthly, quarterly, and annual reports based on original research

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Specialty Areas

Molly is detail oriented and process driven, specializing in running data driven campaigns across branding, content marketing, email marketing, public relations, social media, and video production. With a strong analytical background, she uses data to optimize strategies and drive measurable results. Molly holds a bachelor’s degree in economics with a minor in business administration from the University of San Diego.

About

Molly lives in Dallas with her husband and their German Shepherd. She loves spending time outdoors, whether hiking, camping, or sailing her Flying Scot and Laser on White Rock Lake. 

Education

  • University of San Diego, B.A., Economics
    • Minor in Business Administration
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