“Working with Software Equity Group to find the right partner for our company was one of the smartest decisions we've ever made. They listened and responded to our unique needs and patiently guided us step by step through the entire process. Their experience with software companies like ours was instrumental in creating a competitive bidding environment and achieving the best possible outcome for our acquirers, our employees, our customers, and our owners. The SEG team was a real pleasure to work with through the entire process.”
John Eller, Founder & CEO, InSight Mobile Data

SEG Client, InSight Mobile Data, Acquired by Accel-KKR

December 5, 2019 -- Software Equity Group (SEG) announces its client, InSight Mobile Data, Inc. (IMD), a pioneering provider of fleet and mobile worker management software and services for organizations large and small, has been acquired by Accel-KKR, a leading Silicon Valley based technology-focused investment firm. SEG served as exclusive advisor to InSight Mobile Data.

This acquisition will help accelerate IMD’s strategy to build out its StreetEagle® software platform to better serve general fleet customers, with an emphasis on key market segments including the EMS, pest control and waste industries.

With the completion of the transaction, John Eller, the founder of IMD, will transition into an advisory role and serve as a member of the company’s Board of Directors, and Doug Hawley, Chief Operating Officer, will assume the role of Chief Executive Officer. Mr. Hawley has extensive experience in delivering innovative solutions to help organizations with fleets operate more efficiently and effectively, based on experience gained at Navtrak (now Verizon) and Motorola among others.

“We are excited to be working with the team at Accel-KKR to build on the established StreetEagle platform and drive accelerated growth. Through this new partnership, we intend to expand our offerings and aggressively pursue the many growth opportunities that are available to us – including the acquisition of complementary technologies and services that will help build more value for our customers,” said Hawley.

“We are very pleased to partner with Doug and the entire team at InSight Mobile Data,” said Phil Cunningham of Accel-KKR. “IMD and its team have built a strong position in the market helping organizations with mobile workers improve productivity though technology. Flagship products like StreetEagle provide cost-effective solutions that help organizations operate more safely and effectively while on the go. We look forward to working with the IMD team to grow the company and further enhance its product and services portfolio.”

“InSight fits very well with our focus on investing in and supporting market leading software and technology‐enabled service businesses that deliver mission-critical services to its customers,” said Rob Palumbo, Managing Director and founding partner at Accel-KKR. “We could not be more pleased to be working with IMD over the next phase of its growth.”

Software Equity Group served as exclusive financial advisor to InSight Mobile Data on the transaction.

About Software Equity Group

Software Equity Group (SEG) provides unparalleled M&A advisory services for emerging and established software companies. For more than twenty years, SEG has worked alongside its software industry clients to drive extraordinary outcomes for the client’s shareholders, employees and customers. Over this time period, SEG has managed hundreds of sell-side M&A transactions, representing billions of dollars of aggregate transaction value. SEG’s unwavering commitment to the software industry equates to unmatched expertise across software industry product categories, delivery models, technology and end market verticals; and unrivaled access to key decision makers among strategic and private equity buyers.