SEG Announces 10 Sell-Side Transactions Closed Through Q3

Software Equity Group (SEG), the leading advisor to B2B software and SaaS companies, announces ten transactions completed in the last nine months.

These transactions span various software product categories and vertical markets, including ESG, MarTech, Supply Chain, ERP, eCommerce, Workplace Management, Vacation Rentals, Customer Engagement, Customer Experience, BI & Analytics, Elderly / Long Term Care, and Real Estate.

 Please see a summary of the transactions below.

Widen Acquired by Acquia: September 2021

Software Product Category: MarTech

Widen is a provider of cloud-based digital asset management (DAM) and product information management (PIM) software. The Company unites digital assets such as rich media, product information, and marketing copy in a single workflow and provides an intuitive interface to democratize access for marketers to all of a brand’s resources.

By providing a foundation for collaboration, coordination, and control of the full digital content lifecycle, Widen will enable marketers and website builders to create richer and more distinctive customer experiences using Acquia Open Digital Experience Platform (DXP).

“Only one word comes to mind when I think about Software Equity Group, “WOW!” Every person at SEG represented top-notch professionalism, provided sage business advice, demonstrated rigorous work ethic, and provided exceptional market knowledge. The team made an intensive, highly complex process enjoyable. They are the pro’s pro. In addition to their own actions, they also orchestrated introductions to partners who made a drastic difference as we navigated the process. My only fear post-transaction is that I cannot thank them enough for everything they’ve done for us.”

– Matthew Gonnering, CEO, Widen

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V-Technologies Acquired by Aptean: August 2021

Software Product Category: Supply Chain Management

V-Technologies is a leading provider of integrated shipping software solutions. The Company’s solutions provide the link between Enterprise Resource Planning (ERP), eCommerce platforms, and logistics companies resulting in faster, more efficient shipment processing and fulfillment.

The acquisition will enable V-Technologies to offer solutions to support a number of leading ERP systems while bringing its world-class shipping technology solutions to a more global audience.

“Once we decided to sell the company we started out of college and grew for 30 years, we knew we needed the right M&A advisor with experience in software and SaaS. Fortunately, the decision to team up with SEG was easy and apparent from our very first call. They set incredibly accurate expectations and worked extremely hard to achieve them. As two engineer co-founders, we really appreciated a precise and methodical process which led to a smooth due diligence and outstanding results. We valued their expansive contact lists, expertise in data and financial analyses, and insight into the M&A landscape, which all proved invaluable. SEG helped us find the perfect buyer, and we are very excited about the future of our company under new ownership. Thank you, SEG!”Judy and Angelo Volta, Co-Founders, V-Technologies

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MyVR Acquired by Guesty: April 2021

Software Product Category: ERP | Industry Vertical: Real Estate

MyVR is a cloud-based software solution for short-term rental property managers. The deal effectively makes the company the largest short-term rental property management platform worldwide. “Our decision to acquire MyVR was a no-brainer. Like Guesty, MyVR is a Y Combinator alumnus. Their innovative team has developed a cutting-edge product that will help power our growth and bring more standardization to the space,” said Amiad Soto, Co-Founder & CEO of Guesty.

“SEG was a trusted partner throughout our acquisition process, and I felt as though they never lost focus on what was best for us as their client. Their experience, relationships, and focused execution radically expanded our funnel and helped us to achieve a better outcome – all while taking a tremendous workload off my plate. Their team went above and beyond the call of duty to keep things moving and yet never missed a detail. I also found them to be a great group of people! I would work with SEG again without hesitation in the future. The process is just too important, and the stakes too high for me to go any other route.”Jonathan Murray, Co-Founder & CEO, MyVR

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EnergyCAP Received Investment from Resurgens Technology Partners: March 2021

Software Product Category: Energy Management

EnergyCAP is a provider of SaaS utility bill accounting and energy management solutions to over 2,100 organizations across the government, education, and commercial sectors. “We are excited to welcome EnergyCAP to the Resurgens family of portfolio companies. Our focus will be to not only work collaboratively to scale the company’s platform by continuing to expand its sales, marketing and operational capabilities, but work with the management team to identify and integrate add-on acquisitions that strategically expand the product portfolio for the benefit of our customers.” – Adi Filipovic, Managing Director, Resurgens Technology Partners

“A popular blog and YouTube theme recently has been ‘Advice to my younger self.’ That’s an easy one for me: Younger Self, engage with SEG right now! Take a break from growing the business and focus for a while on growing the value. Do this now, when you’re 3 or 5 or 7 years from a sale or major investment. You’ll find that perhaps just some small tweaks in product, pricing or markets will pay huge dividends later. And SEG is the perfect Capital Advisor — experienced, great track record of success, super committed professionals. Oh, and invest in Bitcoin, Amazon, Tesla and Apple. See you in the future.” Steve Heinz, Founder & CEO, EnergyCAP

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Pharos Systems International Acquired by Spotlight Equity

Pharos Systems International is a cloud-based provider of enterprise-scale, zero-trust security print infrastructure software. Pharos enables leading organizations to securely move print IT infrastructure to the cloud, saving money, improving cybersecurity, and increasing workplace agility.

“I first met the SEG team in 2012 when my company was approached with a purchase offer. At the time, we did not end up with an agreed deal. Eight years passed before the next opportunity, and throughout those eight years, SEG stayed by our side. They provided support and guidance the whole way, whenever we needed it. The team earned my complete trust and that of our board. When it again came time to assess a business sale, there was never a question in our minds. SEG was my first call. It is not the work we have done together that enabled a strong relationship, but a strong relationship that enabled the good work to be accomplished. I will be forever grateful for the whole SEG family.”Kevin Pickhardt, CEO, Pharos Systems

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Mobile Doorman Acquired by Zego (Powered by Paylease): February 2021

Software Product Category: Resident Engagement | Industry Vertical: Real Estate

Mobile Doorman provides mobile resident engagement and data analytics solutions to the multifamily real estate industry. The acquisition of Mobile Doorman enables Zego to further solidify its position as a PropTech leader and expand its mobile platform that allows multifamily operators to elevate their resident experience.

“SEG has really carved out a niche in our space and when we were looking for an IB to represent us, SEG was the first name that came to our mind. And SEG delivered for us big time. At the beginning of the process, they gave us an ARR multiple range to expect. Through the competitive bidding process, they handily beat the upper end of the range, thereby exceeding all stakeholder expectations. The process was very well run; everything from understanding our business, positioning it in the best possible way, and constant communication through the entire process was top notch. For any CEO or Board considering them, you are in great hands with SEG.”Nitin Vig, CEO, Mobile Doorman

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Topbox Acquired by Khoros: January 2021               

Software Product Category: Customer Experience and BI & Analytics

Topbox is a provider of enterprise customer experience (CX) analytics software. The acquisition of Topbox brings an innovative omnichannel CX analytics solution to Khoros’ award-winning digital customer engagement platform to create a powerful new standard for artificial intelligence (AI)-powered customer experience management.

“Having spent my career in the customer experience arena, I tend to view all my business relationships from a CX perspective. Without exception, I would give SEG the highest marks. From day one, our experience with SEG never felt transactional. It was a true partnership in which SEG insisted on having the deepest understanding of our business, product, value proposition, and desired profile of prospective buyers in order to find the best fit for us. We challenged the team with lofty objectives including a very tight timeline. Simply put, SEG delivered across the board.”Chris Tranquill, CEO & Co-Founder, Topbox

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iOFFICE Acquired by Thoma Bravo: July 2021

Software Product Category: Workplace Management

iOFFICE, the industry leader in workplace experience and asset management software-as-a-service solutions, today announced its acquisition by Thoma Bravo, a leading private equity investment firm focused on the software and technology-enabled services sector, from prior owner Waud Capital Partners.

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College Pads Received Investment from Undisclosed Investor: June 2021

Software Product Category: Marketing | Industry Vertical: Real Estate & Higher Education

College Pads provides an independent student housing marketplace and powers off-campus housing sites for universities across the U.S. The Company’s marketplace offering provides student renters a searchable database of off-campus housing options and property owners/managers a targeted advertising destination.

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Please reach out if you would like to discuss any of these transactions, our market insights, or if you are interested in learning more about our M&A advisory services.

About Software Equity Group

Software Equity Group (SEG) provides unparalleled M&A advisory services for emerging and established software companies. For more than thirty years, SEG has worked alongside its software industry clients to drive extraordinary outcomes for the client’s shareholders, employees, and customers. Over this period, SEG has managed hundreds of sell-side M&A transactions, representing billions of dollars of aggregate transaction value. SEG’s unwavering commitment to the software industry equates to unmatched expertise across software industry product categories, delivery models, technology and end market verticals, and unrivaled access to key decision makers among strategic and private equity buyers.

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