Author: Tiffany Rivers

8 Proven Marketing Strategies for Sustainable Growth

In Part One of this two-part series, I presented the first eight marketing strategies to help get companies from the early stages to at least $10M in ARR. While those strategies provide a firm foundation to build your marketing efforts, they aren’t enough to propel your business to the next

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Women in SaaS: Founders and Investors

It’s not easy being a woman in tech. As of 2022, women hold only 26.7% of technology jobs, female-founded companies get only 2.3% of VC funding, and only 18% of college students earning computer science degrees are women. Fewer women in leadership positions mean fewer female role models and mentors,

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