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Marketing plays a bigger role in SaaS exits than many founders realize — influencing the metrics buyers care about most and shaping how your company is perceived during diligence.
Metrics like Gross Revenue Retention, Net Revenue Retention, Customer Acquisition Cost, and Customer Lifetime Value all tie back to your marketing strategy. Missteps in this area can delay deals, lower valuations, or even derail exits entirely.
But when done right, marketing becomes a powerful driver of buyer confidence and deal success.
Join Shiv Narayanan, author of Exit Ready Marketing, and SEG Principal Diamond Innabi as they break down:
- The most common marketing mistakes that hurt SaaS valuations
- How buyers evaluate your marketing performance during diligence
- Real-world examples of what to do (and what not to do)
- Strategic steps to future-proof your marketing — whether your exit is 6 months or 6 years away
You’ll walk away with a practical, founder-friendly roadmap for making marketing a value-building asset in any exit process.