SEG-Internet Index Ad Tech & Lead Generation

SEG’s Monthly Flash Reports track the financial performance and valuations of approximately 300 software companies, categorized in nearly 30 product categories across the on-premise software, SaaS and Internet sectors.  This post highlights the performance of the SEG-Internet Index Ad Tech & Lead Generation product category as shown in the SEG December Monthly Flash Report.  To view the performance of dozens of other product categories, download the latest complimentary Monthly Flash Report here:

In the month of December, the Ad Tech & Lead Generation category achieved a median EV/Revenue multiple of 2.1x, TTM Revenue Growth of 22.8%, and EBITDA Margin of 8.3%. Notable companies outperforming their respective category include:

  1. On an EV/Revenue multiple basis, Groupon and SINA Corporation outperformed the category with multiples of 8.5x and 7.9x, respectively.
  2. On a TTM Revenue Growth basis, interClick, Marchex Inc, and comScore Inc. outperformed the category with a revenue growth of 52.1%, 45.8%, and 40.2%, respectively.
  3. On a TTM EBITDA Margin basis, DG FastChannel Inc. and ValueClick Inc. outperformed the category with a margin of 42.9% and 28.4%, respectively.
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